Car Navigation Concept Design

New Features Suggestions for A Car Navigation system to Better Reflect Drivers’ Expectations

Finding a route in driving is indeed a big hassle that can be frustrating. Navigation offerings have allowed us to reduce the difficulty, but still, there is some inconvenience resulting from low usability. It is common that drivers feel frustrated because its interface seems not user-friendly. Thus, I delved into a design-combined solution to resolve the ambiguity of navigation.

Type

UX/UI

Scale

7 inch (1280x800px)

Period

Mar. 2014 – Oct. 2014

What I did

Research, Analysis, Design Direction, Concept Design

Worked with

Eunsun Joo, Wonsik Moon

Supervisor

Eunjong Lee

Pre-Research

In order to get a grip on how navigation operates, segmenting driving sequences was the first step. The second step was to apprehend elements to be considered when searching for a route and to establish a complete set by calculating a number of cases. Lastly, we drew key problems.

Research Framework

we deduced three points as a framework in the sequence of driving: how accurately the drivers find the destination, how they find information on a navigator, and how they perceive and utilize the user interface of the navigator.

Driver’s expectancy
on route search

Driver’s preconception
about a device
A reason for a lack of credibility in the device

How drivers approach to route from navigation

The process to gain information about the destination
Criteria and factors that influence judgment when searching for routes
Primary factors to cause irritation while driving
Parking issues in the choice of a route

UI structure and Interaction flow

In-vehicle physical circumstances
A way to display informationized route data to drivers
Disconnections between intended functions and practical experiences (naming & grouping per menu classification structures)

Primary Research

Persona

User Test & FGI

Analysis

We listed up the factual issues from a record of all kinds of research. These could be the words that were mentioned in the interview and description about unconscious behaviors of drivers captured from UT. And then, we put a mark on important issues and grouped them by similar topics using Excel filter, so we could deduct the core issues synthesized.

Design Directions

1. A function to search for routes with fragmentary clues

2. Moderate compromise between location information that a driver has and address needed for navigation with fragmentary clues

3. Function to allow drivers to make active decisions in line with the user’s concerns regarding path selection

4. Diversity in choices of directions for segmented driving conditions

5. Redesign for UI Structure and interaction in line with driving contexts or needs

Solutions & Scenarios

Scenario 1

Using Fragmentary Clues in Searching for a Destination

I want to go to the cafe I saw while passing by Garosu-gil(가로수길) a while ago, but I can’t remember the exact name. Let me try to find it using the clue search menu.

Entering ‘Garosu-gil’ in the first search box, I can touch ‘cafe’ through the industry icon in the second one.

Since parking is difficult due to the complicated path, press the parking button to go directly to the parking lot, and select a nearby parking lot.

Scenario 2

Directly Deliver Direction Information from External Device

Asking a friend for the direction of a meeting place through social media, easily set a destination by sending text-formed address to navigation device using Bluetooth

Scenario 3

Autonomous Route Taking advantage of a Route Choice Option

When I want to enjoy colorful fall leaves on the way to the destination, the scenery button recommends indirect routes to enjoy it.