Gonggan Wadiz
The first Wadiz’s offline retail platform for hands-on experience of crowd-funding products, enhancing trust before and after making funding decisions
The limitations of crowdfunding, where customers couldn’t assess products before backing, resulted in inconsistent customer experiences. Wadiz, a crowdfunding enterprise, wanted to develop a new offline store aims to address this issue by providing an opportunity for potential customers to evaluate product quality and become supporters without the need for upfront funding.
The main challenges included 1) creating multi-use spaces for different targets beyond the retail store and 2) creating a unified visual concept for diverse product categories while navigating the spatial language.
We created multi-use spaces for different targets beyond the retail store and a unified visual concept for diverse product categories while navigating the spatial language.
👉 Define the design direction of Wadiz’s first retail store
✍️ Propose spatial design concept with zoning configuration
📐 Manage construction drawings and on-site supervision for quality control
Category
Professional / Teamwork
Type
Architecture, Interior / Commercial
Client
Wadiz
Address
Sungsu, Seoul, Korea
Gross Square Meter
1273.8m²(4 Floors)
Construction Status
April, 2020
Role
Project Manager, Architecture & Interior (SD,DD,CD), Construction Administration
Worked with
Jeeyong An, Songyi Han, Kornelia Jaświlek, MDL Lab (Landscape)
Project Goal
The goal of the offline store was to create an engaging and collaborative place to touch upcoming products before/after funding for customers, to meet up among supporters and makers, so that Wadiz could expand the customer base and fill the gap of the experiential process.
Project Process
Site Decisions on the Hidden Place in the Diversity Coexisted
Diversity in Sungsu-dong
We proposed Sung-su dong as an ideal location for this project, where the coexistence of traditional manufacturing, modern offices, shared workspaces, and a thriving startup scene creates a dynamic ecosystem. Popular among young people in their 20s and 30s during both weekdays and weekends, Sung-su Dong offers a variety of dining options for office workers and trendy cafes for those seeking Instagram-worthy experiences. It has become a vibrant destination for leisure activities in a bustling environment. This diverse setting makes it the perfect spot for Wadiz to establish a central hub.
Hidden Site
Wadiz’s new space, located in a hidden space that most people do not notice despite its diversity, was planned to be a space where people can discover the potential of becoming a supporter or maker and awaken the hidden charm of Wadiz.
Concept
Awakening
The place to wake the hidden site, hidden makers, and hidden supporters
Diversity
The place where there are another attempts with coexistence of diversity in companies, people, tastes, and others
Borderless
The place where allows collaboration with others in differences
Brainstorming Customer Experience
Frame containing the Diversity
Framing modular display concept for Wadiz's various product categories
We have devised modular furniture for displaying various types of products in different sizes. New products are introduced on the funding site every week and month. As such, it is highly likely that the products DP in offline stores will also change from time to time. In addition, the product size also varies from mattress to pencil.
The ratio of Product Categories
Borderless Design
Semi-transparent Layers
By flexing the boundaries of space, our goal was to broaden perspectives and enhance the experience of interaction among the space users. To achieve it, To achieve this, we dismantled existing walls surrounding/within the building to extend views between spaces and implemented translucent partitions using glass and mesh.
Takeaways
The project was successfully launched despite a constrained timeline. However, engaging experts or conducting more hands-on prototype studies during the development of the modular furniture system could yield distinct outcomes. Due to the constrained timeline, the concept was not fully implemented on-site but rather with existing systems of a similar nature.
